PFERD Launches New Wheels!

After many months of planning, designing, and collaboration, the PFERD TOOL VAN is “wrapped”!

The talented professionals at GFXI, a design company specializing in merchandising displays and large-scale branding, have been working closely with PFERD’s Marketing Department since the summer of 2012 to bring this long-awaited project to life.

Based in Chicago, Applications Specialist Kevin Kolb will be test-marketing our TOOL VAN program in the Chicago-Milwaukee corridor initially. The TOOL VAN will be PFERD’s “Mobile Solutions” vehicle, making appointments and calls on distributors and end users to demonstrate PFERD products, develop application solutions, and provide training and expertise on our expansive product line.

The TOOL VAN is currently on its way to Monroe Truck for interior installations and fixtures, after which it will be ready to roll!

You can view many more wrap installation photos here

New Faces – Paula Butler

PFERD is happy to announce the appointment of Paula Butler as Gene Huegin’s Executive Administrative Assistant effective September 28, 2011.

Paula resides in Leominster, MA and most recently worked as the Executive Assistant to the CEO of Cricket Holdings, a Marlborough, MA based Media Company. During her five years with that firm she was responsible for a wide variety of activities supporting the CEO and an extended department staff.

She is a graduate of the University of Massachusetts, Lowell, with a Bachelor of Music degree with an emphasis on Music Business.   She had previously worked for the New England Conservatory of Music in Boston and the Boston Symphony Orchestra.

Employee Promotions – Rick Shagoury

We are pleased to announce the promotion of Richard Shagoury to the position of Marketing Communications Manager. Rick joined PFERD 8 years ago as Marketing Assistant. In 2007 he was promoted to Marketing Coordinator.

In his new position, Rick is responsible for the continued creative design of published materials, including catalogs, promotions and corporate correspondence, for developing web communications strategies, and for organizing trade shows.

In addition, Rick will assume Product Management responsibility for catalog sections 201 (Files) and 203 (Mounted Points). He will strive to become the resident expert on these products through research, training and local field experience. He will collect competitive nformation as well as feedback provided from field staff members. He will communicate with Product Managers at ARM to develop new products to grow sales and market share in North America.

Please join us in congratulating Rick on his promotion and in wishing him continued success at our company.